As social media’s popularity grows, so does the importance of social media marketing. Therefore, it is important to keep in touch with the latest trends. Here are four tips to boost your social media campaigns.
Know Your Audience
Who are you trying to reach out to on social media? This is important, for only through analyzing your audience can you plan an effective strategy. For example, Pinterest is more popular with females than with males. Twitter and Facebook are used heavily by millennials, and older people tend to use Facebook less. Google Plus is used by marketers and niche influencers, and LinkedIn is used mostly by professionals. If you know who you want to target, you can concentrate your efforts on them.
Steer Clear From Controversial Topics
Your social media accounts should be used for getting your brand out. Be careful when posting about topics that can get people riled up and possibly turn them away. That’s also why you should be careful about which employees you give access to your social media accounts and why you should make clear to those that do have access what your posting guidelines are.
When tweeting, it is a good idea to include trending hashtags in your posts. They should be included at the end of a tweet, but do not overuse them.
Facebook Instant Articles
Facebook has recently introduced Facebook Instant Articles, which allows mobile app users to view linked articles directly on the app, without having to open the link in their browser. Keep this in mind when planning your posts.