Are backlinks still important? They sure are! Many people will tell you that it’s useless to get backlinks anymore. They are right, but they are also wrong. You see, Google didn’t crack down on backlinks altogether; they just cracked down on low-quality backlinks being produced in large amounts.
Google used backlinks as a metric of determining a page’s popularity and importance and still does. But instead of using the quantity of a page’s backlinks as a metric, Google now focuses solely on the quality. In fact, producing large numbers of low-quality backlinks will only get your site penalized.
How can you get high-quality backlinks? It’s not easy, but we’ll focus on three ways.
Guest blogging is a great way to gain high-quality backlinks. First, look around for a site that is relevant to your niche and has a high domain and page authority. Then, slowly establish a relationship with the site’s owner. Email them and compliment them on their posts, telling them how much of a fan you are.
Eventually, shoot them an email suggesting a new topic for their blog that they haven’t yet covered. Go even further and offer to write a post for them, showing them samples of your previous writing work. Write a post for their blog and include a link back to your site.
The Broken Links Method
Another cool way to get backlinks is by finding broken links on websites. First, search for websites that are relevant to your niche and that have a high authority. Then, use a tool to find broken links on that site. There are many tools that do this — Domain Hunter Plus is a Chrome extension that you can use.
If you find a link that is outdated or broken, meaning it points to a URL that doesn’t exist anymore, see if it makes sense to replace it with one of your own pages or posts.
Then, email the site owner saying that you’re such a fan of their site, and that you found several broken links. Offer to point them out. If the site owner responds, point out the broken links and go even further — suggest that they replace it with a link that happens to be your own! Oftentimes, they will be too busy to find their own links and will be happy to do that.
The Commenting Method
No, don’t just comment on sites and try to include links! The site owner will probably delete them. But there are many sites that have a commenting system in place that lets you link back to your site and automatically creates a signature in your comment that says, “So-and-so just blogged [a link to your most recent blog post appears here].”
They do this for a reason — they want to encourage people to comment! Now, finding such sites in your niche can be difficult, but if you find them, leave an informative comment and include a backlink! Just don’t spam!
Building high-quality backlinks takes a LOT of time, but it is well worth it and will significantly boost your rankings. You can even pay someone to do all the work for you if you don’t have the time. Just keep in mind that if you’re just starting out, you shouldn’t yet focus on building backlinks; you need to have a site with high-quality content first.
Do you want to cut down on all the work of finding sites where you can guest blog and get links from? I know of a tool that lets you enter your competitors’ sites and will tell you where THEY are getting backlinks from. Try it — it really works! Read my Traffic Travis review and see for yourself.