Are keywords important for SEO? The answer is yes. Why you ask? In my opinion, the correct question would be “Why not?” For what is the whole point of having a website? To boast to your friends, “I HAVE A WEBSITE!”? No. You want visitors. And the only way to get any real amount of visitors is by utilizing keywords.
Keywords Vs. No Keywords
Although you might figure that it’s OK to just write and write and write some more on your website, because eventually SOMEONE will search forSOMETHING that you talk about SOMEWHERE and who knows, it might come up among the first search results, the truth is that your visitors will be few and far in-between.
The correct way to get visitors is to use keywords. Keywords are basically what they sound like — key words. Words that people are typing into Google on a regular basis.
Once you have a keyword that gets a considerable amount of monthly searches, you can write an article targeting that keyword.
But, of course, that’s not all.
There may very well be hundreds, even thousands, of other people targeting that same keyword. Which means that your website might very well come up on the hundredth page of the search results. Which means that you are not going to get a lot of visitors. Which means that you won’t accomplish whatever you wish to with your website. Which means that, really, what’s the point?
So, you not only want to know your keyword and the amount of monthly searches it gets, but also The competition, or QSR (quoted search results), which is a number of other websites targeting that specific keyword.
Once you know that, you’re ready to go! Say, for example, you had a keyword that had 100 monthly searches and QSR of 5. Chances are that you’ll get onto the first or second page of Google’s search results (if you offer quality content).
Though it’ll be hard to find such a low QSR, try to get as low as you can. For good results, you want it to be under 300.
So, to recap:
·A:You want a keyword. One that makes sense, obviously, so put in that “how,” “or,” “is,” or whatever small words people tend to leave out when searching for something in Google.
·B: Amount of (average) monthly searches. This should be at least 50. Over time, these will add up. It’s no good to target a keyword which has thousands of monthly searches but has such a big competition that you’ll never get onto the first few pages. You ideally want to get onto the first page.
·C: The QSR. This should be under 300, but the closer to zero the better.
Free Keyword Tool!
So, how are you going to get all that information? Use a keyword tool! Type in a search term below to get started!
The above tool uses the operating system of jaaxy.com.
Before You Go
You might be thinking, Help! What should I type in? I can’t think of any keywords!”
Easy. Just think about any topic, type it into Jaaxy, and then you can use the “dig” feature to get more related keywords.
One of Jaaxy.com’s many features is what they call the alphabet soup technique. When you type something into the search bar, it will immediately bring up related search terms that real people are typing in.
It works the same way as Google Suggest, which is when Google gives you relevant search terms to the one you typed in.
Say, for example, I’m looking for keywords associating with swiss watches. I simply type into Google “best swiss watches”, and this is what I get:
Now all I need to do is type these search terms into Jaaxy to get the monthly search amount and the QSR, and I’m good to go! Again, you can also do this with the alphabet soup feature at Jaaxy.com.
So, where do you put your keyword?
Simple. Just put into the title of the article. That’s all there really is to it. You can also put into the first paragraph or into the opening, as in “The best swiss watches under $200 are available… etc.”
Years ago, (obviously, not THAT long, but say 5-10 yrs. ago,) people used to do what’s known as keyword stuffing, or putting their keyword in as many possible places in their article, hoping their website will come up earlier in the search results as a result.
Here’s an example of keyword stuffing:
The Best Swiss Watches Under $200. Are you looking for the best swiss watches under $200? We can help you find the best swiss watches under $200. When looking for the best swiss watches under $200, there are some things you should know about the best swiss watches under $200. Some of the things about the best swiss watches under $200 that you should consider…
You get the picture.
People even used to hide the keywords in between words and paragraphs by writing in white script, which, while making it practically unreadable for those people who choose not to browse the web with a magnifying glass, was picked up by the search engines.
You know what? It worked!!
But don’t do that. Google is much smarter these days. They’ll actually decrease your rankings if you do that. They have a good idea if what is helpful content that’s geared for humans, and what isn’t. Based on that, they determine the rankings.
If you have any questions or comments about keyword research, please leave them below.