As a small business owner, there are many questions you must ask yourself. One important question is, “Do customer reviews affect SEO?” The answer is a definite yes. Here’s what customer reviews are beneficial for.
1: Google maps. This is perhaps one of the most important reasons for businesses to have positive customer reviews. Although Google takes many factors into account for its map rankings, positive reviews that rate the business highly greatly improve its ranking.
2: Business search results. When people search Google for information about a certain industry, a number of local businesses will appear next to the search results. Again, which businesses will appear depends on a number of factors, such as the proximity to the searcher, but customer reviews play an important role as to which businesses will come up.
3: Yelp. When people search for businesses on Yelp, they often choose to filter the results so that the highest rated businesses appear first.
4: Organic search. Customers leaving reviews on your website can greatly improve its page rank. This is because Google highly values websites that receive comments or reviews from readers because it shows Google that the site is active, up-to-date, and authoritative. It’s not for nothing that websites such as the BBB and other review sites have a very high Page Rank.
Having customers leave reviews on your online profiles, such as your Google My Business page and your website, is a must when it comes to the SEO of your business, and the amount of business you receive from online sources depends greatly on your SEO.