How Many Keywords Should I Use on My Website?

How many keywords should I use on my website?

Have you ever been faced with such a question? You have a website, and you know that you need to use keywords. At the same time, you do not want to overdo it, because you have heard that keyword stuffing, or how many keywords should I use on my websiteusing too many keywords, can harm your website. So what is the correct amount of keywords to use?

One Post = One Keyword

As a general rule, you should target a new keyword with each post that you put up on your website. This is, however, a slight simplification of things, and there are exceptions to this rule. But first, let’s focus on this idea of one keyword for each post:

Once you have found your keyword, what you want to do is use it in your post. Insert it into the title if you can. If small words like “is,” “how,” and “the” need to be added, add them. Also include the keyword in the opening paragraph or sentence of your post, as well as one or two more times throughout the article.

For more advanced users, you can insert the keyword in the meta title, the meta tags, and in an image’s alternative text.

If you have quality keywords and you follow this procedure, your website will soon be getting plenty of traffic.

“One Post, One Keyword” Is NOT a Rule!

Keywords are not all that matter in SEO. Content is no less important than keywords, and maybe even morehow many keywords should I use for my website so. In order for your pages to rank, you must have quality content and well written blog posts.

There are times that you can write a blog post without focusing on any specific keyword. It should not be the norm, but even these posts will get indexed in Google for the keywords that they contain naturally. They will still attract traffic, though probably not as much as your regular posts.

There are also some times that you want to target a few keywords in one post. Don’t overdo it, but if there are a few keywords that have similar meanings, you can include a whole bunch of them in one post.

The Question Is, Where Will You Find Quality Keywords?

How do you know if you are using the right keywords or not? Are you using a keyword tool? Are you using Google’s Keyword Planner? As I write in a previous post, the Keyword Planner is NOT what will bring you best keyword toolsuccess.

I personally recommend Jaaxy, which is a premium keyword tool that tells you the exact amount of average monthly searches and the exact amount of competition you are up against. If you are a premium Wealthy Affiliate member (like I am), you can use their keyword tool, which although is not as sophisiticated as Jaaxy, still uses the same algorithm and gives you the info you need.

To read more about Jaaxy, click here!


  1. Glenn

    I found your article on keywords very informative and was glad to know that it is OK to write some articles on my site that do not have keywords as a focus. And, thank you for explaining the one post-one keyword idea as this will come in handy for me going forward.

    One quick question if you don’t mind; If I use my keyword in the title, the first paragraph, somewhere in the middle and near the end of my article is that enough? Just four times in an article that is say 650 words or should I use more or less?

    Thank you in advance for your reply.

    1. Ben (Post author)

      Hi Glenn,

      Yes, that is certainly enough. In fact, I think it is just right.

      All the best,


  2. Momma Bear

    Doing keyword research is probably the hardest part of what I do. Like Guy said, I tend to write for my audience rather than the search engines, but also understand the importance of keywords in being able to find that audience in the first place. It’s all about finding that balance.

    1. Ben (Post author)


      Yes, the key is finding the balance. Not targeting keywords will not bring you any targeted traffic, and very little traffic at that. On the other hand, writing for the search engines and focusing too much on keywords is also bad. You need to target keywords, but not overdo it. As I wrote, mentioning one keyword a few times in an article is a good strategy. The rest of the article should be written naturally.

  3. Guy

    I tend to agree with what you say in your article. I’m not always focusing on keywords when writing my content, but I do have a headline that resume in a way what you’ll find in an article.

    When I can use a keyword in that headline, I do. But if I can’t find one I still write my article if I think it is important for my website and my visitors.

    Where I will focus more on having easy to rank keywords is in my product reviews. But like you say, content is king. I write for my audience not for the search engines. but if I can get the best of both world I do!

    1. Ben (Post author)

      Hi Guy,

      These days I try to target at least one keyword with every post. If it is long-form content, I target more than one. But you are right, it is okay to sometimes write without a keyword target at all.


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