Having website traffic is not enough. If your website is not producing conversions, you haven’t yet reached your goal. But conversion rate optimization for websites can be frustrating to some. Here are some useful tips to help catapult your conversions.
1: Proper pop-up forms. Many people utilize pop-up forms to get people to either sign up for a service or to an email list or to buy a product. But people get turned away from in-the-face pop-up screens that block their view immediately upon entering a page. This is especially true on small-screen mobile devices, where it could be quite difficult to close these pop-ups. Many people have short attention spans online and will simply leave such a web page. A simple way to circumvent this problem is to wait an extra 10-15 seconds before having the pop-up appear, at which point the reader would have already read or scanned some of the material and will be more inclined to stay.
2: Proper advertising. In-the-face pop-up advertisements and videos that start playing loudly also tend to turn people off. Try to make your ads as least in-the-face as possible, while still making sure your visitors see them.
3: Proper call-to-actions. People will be more inclined to follow a call-to-action if it comes from a trusted source. You can be that trusted source if you offer your visitors the information that they were seeking in a fun and interesting way before you include a call-to-action.
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