In order to find out which keyword you should be using, it is necessary to use a keyword tool. A keyword tool will allow you to know two basic things about a keyword.
- The amount of average monthly searches. This is obviously important, because if a keyword is not receiving any monthly searches, there is no point of using it. However, as mentioned in Part 2, not all that glitters is good. There are keywords that have many monthly searches but the competition is just so high that there is no use of using that keyword. So make sure that the keyword has a reasonable amount of monthly searches (50 should be the minimum) but pay attention to number two, as follows.
- A number of websites using this same exact keyword. This is NOT the number of results that Google gives you when you conduct a Google search. Google gives you millions of websites that have only a slight relevancy to your search term. However, the ones that are most relevant, which are usually the ones that target that exact keyword or almost that exact keyword, are the ones you are competing against. This number of exact keywords is also called the “QSR,” or quoted search results. This number should not exceed 300.
Let’s use the keyword tool Jaaxy. When searching for Barack Obama, you will notice that it has an outstanding 402,352 searches per month on average (at the time of this writing)! But the competition is just too fierce. So let’s use a keyword we discovered earlier – Barack Obama bio. It receives an average of 349 monthly searches, which is certainly over the minimum 50. The QSR is 200, which is under the limit of 300. So if you create a blog post targeting the keyword Barack Obama bio, you will have a good a chance of attracting visitors. The same goes for the keyword Barack Obama birthday, which receives 1,093 searches per month and has a QSR of only 217. (At the time of this writing, Obama is still president.)
You can try Jaaxy yourself by simply typing a keyword into the box below, and you will be able to start your free trial there (no credit card required).
So now you have your keyword. How do you use it? We’ll see in Part 4.