When doing keyword research, it’s easy to plug your keyword into a keyword tool and just look at the SEO competition. You’ll get the number of websites containing your keyword. However, what you won’t get is information on how well SEO-optimized these competing websites are. For all you know, they may just be mentioning the keyword in passing, without targeting it at all.
Here, you will see how to use the all-in-title method to research SEO competition.
One of the ways to optimize a post or page is by including your targeted keyword in the meta title. Let’s say you are researching the keyword dog training tips online free. How can you find out whether the competition is including this keyword in their meta titles? If you find that many of them aren’t, it shows that they aren’t optimizing their articles well, or perhaps not even intentionally targeting this keyword. This means it will be easier to outrank them.
So here’s what to do: Type allintitle:”dog training tips online free” into Google, as shown in the screenshot:
Only 82 websites have included this keyword in their meta titles!
What happens if you don’t use quotes? If you type allintitle:dog training tips online free, without quotes, then you will be shown sites that have your all the words of your keyword in their meta title, but not in the order you typed it:
As you can see, there are a lot more results. All of them have the words dog training tips online free, but not necessarily in that order.
If you just use intitle, instead of allintitle, then the websites that will come up might have only some of the words you entered, not all of them. Obviously, this isn’t very effective for research.
I do want to mention that if you keep on doing these searches, Google might require you to fill out a captcha. They will think you are a bot (some automated bot doing keyword research).
I hope you all liked these tips! Let me know what you think in the comments section below.