If you are new to SEO and you have been searching the web for information on how to optimize your site, you may have come across conflicting information. This is because Google is constantly updating their ranking algorithm, and what has worked for SEO a few years ago will now just damage your site.
This is also known as black hat vs white hat SEO. Black hat techniques include tactics that aim at manipulating the search results without actually offering anything meaningful when it comes to content. This includes link building, keyword stuffing, and coding. Link building is the process of setting up another website to link to your main website. Multiple links are then set up. This is supposed to show Google that the main site is popular. Keyword stuffing is inserting a keyword too many times and coding is inserting and hiding additional keywords in a website’s code.
Such practices do not work anymore. In fact, Google now demotes these websites. The only way to optimize your website these days is by continuing to add quality content which includes images.
Add plenty of blog posts, offer meaningful information, include nice images, and your site will be doing well in no time.